There are a LOT of companies that have created Facebook pages. Most of them just haphazardly throw themselves up on a page with their brand splashed all over everything and then once the page is complete, they simply let it hang out in cyberspace all on its own with little to no interaction with other Facebookers. And then they wonder why they don't have any friends or fans.
Umm, isn't Facebook a SOCIAL platform? I don't know about you, but I don't really enjoy one-sided relationships in real-life, so why is it any different online? Bottom line, these companies are commiting a Facebook FAIL.*
It's all about engagement. The best social media brands know that and they focus their efforts on the tactics that will provide authentic, exciting, even remarkable engagement. Anne Brannon, over at Ignite Social Media, wrote a great blog post about four major brands that are using Facebook extremely well: Mountain Dew, RedBull, Southwest Airlines, and Dunkin Donuts.
If your company wants to build a loyal tribe of customers, there are ways to make it happen through social networking. The challenge is in choosing the right methods and executing them properly. And hey, we'd love to help you create that Facebook WIN for your brand.
Thursday, February 19, 2009
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